diff --git a/src/components/BaseHead.astro b/src/components/BaseHead.astro
index 0196911..01586a8 100644
--- a/src/components/BaseHead.astro
+++ b/src/components/BaseHead.astro
@@ -1,17 +1,21 @@
 ---
 import { WEBMENTION_PINGBACK, WEBMENTION_URL } from "astro:env/client";
-import { siteConfig } from "@/site.config";
+import { siteConfig, socialLinks } from "@/site.config";
 import type { SiteMeta } from "@/types";
 import "@/styles/global.css";
 
 type Props = SiteMeta;
 
-const { articleDate, description, ogImage, title } = Astro.props;
+const { articleDate, description, keywords, ogImage, schema, title } = Astro.props;
 
 const titleSeparator = "•";
 const siteTitle = `${title} ${titleSeparator} ${siteConfig.title}`;
 const canonicalURL = new URL(Astro.url.pathname, Astro.site);
 const socialImageURL = new URL(ogImage ? ogImage : "/social-card.png", Astro.url).href;
+
+const xLink = socialLinks.find((s) => s.friendlyName === "X")?.link;
+const twitterHandle = xLink ? `@${xLink.split("/").pop()}` : undefined;
+const schemas = schema ? (Array.isArray(schema) ? schema : [schema]) : [];
 ---
 
 <meta charset="utf-8" />
@@ -38,8 +42,15 @@ const socialImageURL = new URL(ogImage ? ogImage : "/social-card.png", Astro.url
 {/* Primary Meta Tags */}
 <meta content={siteTitle} name="title" />
 <meta content={description} name="description" />
+{keywords && keywords.length > 0 && <meta content={keywords.join(", ")} name="keywords" />}
 <meta content={siteConfig.author} name="author" />
 
+{/* Tell crawlers to index and allow full image/snippet/video previews */}
+<meta
+	content="index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1"
+	name="robots"
+/>
+
 {/* Open Graph / Facebook */}
 <meta content={articleDate ? "article" : "website"} property="og:type" />
 <meta content={title} property="og:title" />
@@ -48,6 +59,7 @@ const socialImageURL = new URL(ogImage ? ogImage : "/social-card.png", Astro.url
 <meta content={siteConfig.title} property="og:site_name" />
 <meta content={siteConfig.ogLocale} property="og:locale" />
 <meta content={socialImageURL} property="og:image" />
+<meta content={`${title} — ${siteConfig.title}`} property="og:image:alt" />
 <meta content="1200" property="og:image:width" />
 <meta content="630" property="og:image:height" />
 {
@@ -65,6 +77,11 @@ const socialImageURL = new URL(ogImage ? ogImage : "/social-card.png", Astro.url
 <meta content={title} property="twitter:title" />
 <meta content={description} property="twitter:description" />
 <meta content={socialImageURL} property="twitter:image" />
+{twitterHandle && <meta content={twitterHandle} property="twitter:creator" />}
+{twitterHandle && <meta content={twitterHandle} property="twitter:site" />}
+
+{/* Structured data (schema.org JSON-LD) */}
+{schemas.map((s) => <script type="application/ld+json" is:inline set:html={JSON.stringify(s)} />)}
 
 {/* Sitemap */}
 <link href="/sitemap-index.xml" rel="sitemap" />
diff --git a/src/components/StreamPlayer.astro b/src/components/StreamPlayer.astro
deleted file mode 100644
index 3b06e7b..0000000
--- a/src/components/StreamPlayer.astro
+++ /dev/null
@@ -1,20 +0,0 @@
----
-import { streamOrigin } from "@/site.config";
-
-interface Props {
-	videoId: string;
-	title?: string;
-}
-
-const { videoId, title } = Astro.props;
----
-
-<div class="aspect-video overflow-hidden rounded-md">
-	<iframe
-		class="h-full w-full border-0"
-		src={`${streamOrigin}/${videoId}/iframe`}
-		title={title}
-		loading="lazy"
-		allow="accelerometer; gyroscope; autoplay; encrypted-media; picture-in-picture;"
-		allowfullscreen></iframe>
-</div>
diff --git a/src/components/TagList.astro b/src/components/TagList.astro
index de32dfa..9501d70 100644
--- a/src/components/TagList.astro
+++ b/src/components/TagList.astro
@@ -16,7 +16,7 @@ const { tags, class: className } = Astro.props;
 				<li>
 					<a
 						class="text-muted hover:text-link text-xs before:content-['#']"
-						href={`/tags/${slugifyTag(tag)}/`}
+						href={`/skills/${slugifyTag(tag)}/`}
 					>
 						{tag}
 					</a>
diff --git a/src/components/YouTube.astro b/src/components/YouTube.astro
new file mode 100644
index 0000000..d3715f2
--- /dev/null
+++ b/src/components/YouTube.astro
@@ -0,0 +1,19 @@
+---
+interface Props {
+	id: string;
+	title?: string;
+}
+
+const { id, title = "YouTube video player" } = Astro.props;
+---
+
+<div class="aspect-video overflow-hidden rounded-md">
+	<iframe
+		class="h-full w-full border-0"
+		src={`https://www.youtube-nocookie.com/embed/${id}`}
+		title={title}
+		loading="lazy"
+		allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share"
+		referrerpolicy="strict-origin-when-cross-origin"
+		allowfullscreen></iframe>
+</div>
diff --git a/src/components/blog/Masthead.astro b/src/components/blog/Masthead.astro
index c89406a..1dcc881 100644
--- a/src/components/blog/Masthead.astro
+++ b/src/components/blog/Masthead.astro
@@ -3,6 +3,7 @@ import { Image } from "astro:assets";
 import type { CollectionEntry } from "astro:content";
 import ExperienceTags from "@/components/ExperienceTags.astro";
 import FormattedDate from "@/components/FormattedDate.astro";
+import TagList from "@/components/TagList.astro";
 
 interface Props {
 	content: CollectionEntry<"writing">;
@@ -58,3 +59,4 @@ const dateTimeOptions: Intl.DateTimeFormatOptions = {
 		</div>
 	)
 }
+<TagList tags={data.tags} class="mt-3" />
diff --git a/src/components/blog/PostPreview.astro b/src/components/blog/PostPreview.astro
index 3ed6830..5eea64f 100644
--- a/src/components/blog/PostPreview.astro
+++ b/src/components/blog/PostPreview.astro
@@ -9,13 +9,27 @@ type Props<Tag extends HTMLTag> = Polymorphic<{ as: Tag }> & {
 };
 
 const { as: Tag = "div", post, withDesc = false } = Astro.props;
+const { externalUrl, publisher } = post.data;
+const href = externalUrl ?? `/writing/${post.id}/`;
 ---
 
 <FormattedDate class="text-muted min-w-30 font-semibold" date={post.data.publishDate} />
 <Tag>
 	{post.data.draft && <span class="text-red-500">(Draft) </span>}
-	<a class="cactus-link" href={`/writing/${post.id}/`}>
+	<a
+		class="cactus-link"
+		href={href}
+		{...externalUrl ? { rel: "noopener noreferrer", target: "_blank" } : {}}
+	>
 		{post.data.title}
 	</a>
+	{
+		externalUrl && (
+			<span class="text-muted text-xs whitespace-nowrap">
+				{" ↗ "}
+				{publisher ?? "External"}
+			</span>
+		)
+	}
 </Tag>
 {withDesc && <q class="line-clamp-3 italic">{post.data.description}</q>}
diff --git a/src/components/layout/Footer.astro b/src/components/layout/Footer.astro
index 35df90a..29445c9 100644
--- a/src/components/layout/Footer.astro
+++ b/src/components/layout/Footer.astro
@@ -11,6 +11,7 @@ const year = new Date().getFullYear();
 	{/* Row 1: site nav */}
 	<nav aria-labelledby="footer_links" class="flex flex-wrap justify-center gap-x-1 gap-y-1">
 		<p id="footer_links" class="sr-only">More on this site</p>
+		<a class="hover:text-global-text px-3 py-1 hover:underline" href="/skills/">Skills</a>
 		{
 			menuLinks.map((link) => (
 				<a class="hover:text-global-text px-3 py-1 hover:underline" href={link.path}>
@@ -28,7 +29,7 @@ const year = new Date().getFullYear();
 					<a
 						class="hover:text-link inline-block"
 						href={link}
-						rel={`noreferrer ${isWebmention ? "me authn" : ""}`}
+						rel={`me noreferrer ${isWebmention ? "authn" : ""}`}
 						target={link.startsWith("mailto:") ? undefined : "_blank"}
 					>
 						<Icon aria-hidden="true" class="h-6 w-6" focusable="false" name={name} />
diff --git a/src/components/project/Project.astro b/src/components/project/Project.astro
index 076ee98..25d23fd 100644
--- a/src/components/project/Project.astro
+++ b/src/components/project/Project.astro
@@ -1,7 +1,6 @@
 ---
-import { type CollectionEntry, render } from "astro:content";
+import { type CollectionEntry, getEntries, render } from "astro:content";
 import type { HTMLTag, Polymorphic } from "astro/types";
-import ExperienceTags from "@/components/ExperienceTags.astro";
 import TagList from "@/components/TagList.astro";
 
 type Props<Tag extends HTMLTag> = Polymorphic<{ as: Tag }> & {
@@ -13,6 +12,7 @@ const { as: Tag = "div", project, isPreview = false } = Astro.props;
 const { Content } = await render(project);
 const { title, startDate, endDate, link, repo, tags, experiences } = project.data;
 const range = `${startDate.getFullYear()} – ${endDate ? endDate.getFullYear() : "Present"}`;
+const expEntries = experiences.length ? await getEntries(experiences) : [];
 ---
 
 <article
@@ -30,7 +30,13 @@ const range = `${startDate.getFullYear()} – ${endDate ? endDate.getFullYear()
 			)
 		}
 	</Tag>
-	<p class="text-muted text-sm">{range}</p>
+	<p class="text-muted text-sm">
+		<span>{range}</span>{expEntries.length > 0 && (
+			<span> ({expEntries.map((exp, i) => (
+				<Fragment>{i > 0 && ", "}<a class="cactus-link" href={`/experience/${exp.id}/`}>{exp.data.title}</a></Fragment>
+			))})</span>
+		)}
+	</p>
 	{
 		!isPreview && (link || repo) && (
 			<div class="mt-2 flex flex-wrap gap-x-4 gap-y-1">
@@ -58,5 +64,4 @@ const range = `${startDate.getFullYear()} – ${endDate ? endDate.getFullYear()
 			<TagList tags={tags} class="border-global-text/10 mt-4 border-t pt-3" />
 		)
 	}
-	{!isPreview && experiences.length > 0 && <div class="mt-6"><ExperienceTags experiences={experiences} /></div>}
 </article>
diff --git a/src/layouts/Base.astro b/src/layouts/Base.astro
index 0cfb10a..426b5bc 100644
--- a/src/layouts/Base.astro
+++ b/src/layouts/Base.astro
@@ -1,4 +1,5 @@
 ---
+import Analytics from "@vercel/analytics/astro";
 import BaseHead from "@/components/BaseHead.astro";
 import Footer from "@/components/layout/Footer.astro";
 import Header from "@/components/layout/Header.astro";
@@ -12,13 +13,20 @@ interface Props {
 }
 
 const {
-	meta: { articleDate, description = siteConfig.description, ogImage, title },
+	meta: { articleDate, description = siteConfig.description, keywords, ogImage, schema, title },
 } = Astro.props;
 ---
 
 <html class="scroll-smooth" lang={siteConfig.lang}>
 	<head>
-		<BaseHead articleDate={articleDate} description={description} ogImage={ogImage} title={title} />
+		<BaseHead
+			articleDate={articleDate}
+			description={description}
+			keywords={keywords}
+			ogImage={ogImage}
+			schema={schema}
+			title={title}
+		/>
 		<ThemeProvider />
 	</head>
 	<body
@@ -30,6 +38,7 @@ const {
 			<slot />
 		</main>
 		<Footer />
+		<Analytics />
 		<script is:inline type="speculationrules">
 			{
 				"prefetch": [
diff --git a/src/layouts/BlogPost.astro b/src/layouts/BlogPost.astro
index 7e654a2..b290564 100644
--- a/src/layouts/BlogPost.astro
+++ b/src/layouts/BlogPost.astro
@@ -4,6 +4,7 @@ import { type CollectionEntry, render } from "astro:content";
 import Masthead from "@/components/blog/Masthead.astro";
 import TOC from "@/components/blog/TOC.astro";
 import WebMentions from "@/components/blog/webmentions/index.astro";
+import { articleSchema, breadcrumbList } from "@/utils/seo";
 
 import BaseLayout from "./Base.astro";
 
@@ -12,18 +13,38 @@ interface Props {
 }
 
 const { post } = Astro.props;
-const { ogImage, title, description, updatedDate, publishDate } = post.data;
+const { ogImage, title, description, updatedDate, publishDate, tags } = post.data;
 const socialImage = ogImage ?? `/og-image/writing/${post.id}.png`;
 const articleDate = updatedDate?.toISOString() ?? publishDate.toISOString();
 const { headings, remarkPluginFrontmatter } = await render(post);
 const readingTime: string = remarkPluginFrontmatter.readingTime;
+
+const path = `/writing/${post.id}/`;
+const schema = [
+	breadcrumbList([
+		{ name: "Home", path: "/" },
+		{ name: "Writing", path: "/writing/" },
+		{ name: title, path },
+	]),
+	articleSchema({
+		title,
+		description,
+		path,
+		image: socialImage,
+		datePublished: publishDate,
+		dateModified: updatedDate,
+		keywords: tags,
+	}),
+];
 ---
 
 <BaseLayout
 	meta={{
 		articleDate,
 		description,
+		keywords: tags,
 		ogImage: socialImage,
+		schema,
 		title,
 	}}
 >