docs(core): update README install guide and expand .gitignore entries

.gitignore

@@ -8,3 +8,6 @@
 
 # Python byte-cache next to dot_config/kitty/tab_bar.py
 __pycache__/
+node_modules/
+.blume/
+dist/

README.md

@@ -1,11 +1,18 @@
 # dotfiles
 
-Managed with [chezmoi](https://chezmoi.io). One command on any machine:
+Managed with [chezmoi](https://chezmoi.io). Docs: <https://dots.prd.lk>.
+One command on any machine:
 
 ```sh
-sh -c "$(curl -fsLS get.chezmoi.io)" -- init --apply git@github.com:prdlk/dotfiles
+curl -fsSL https://dots.prd.lk/install | sh
+# or, cloning over SSH:
+sh -c "$(curl -fsSL https://dots.prd.lk/install)" -- init --apply --ssh prdlk/dotfiles
 ```
 
+`/install` is chezmoi's `get.chezmoi.io/lb` script vendored in `public/install`,
+defaulting to `init --apply prdlk/dotfiles`. The docs site (`docs/`, `public/`,
+`blume.config.ts`) deploys to GitHub Pages via `.github/workflows/docs.yml`.
+
 First apply prompts once for name, email, and machine role
 (`desktop` | `laptop` | `mac` | `server`). Role gates the Linux desktop
 layer (niri, noctalia, fontconfig, systemd user units) — `mac` and